After all, if you run out of cups, it won’t matter how many lemons you can squeeze! If you try to expand in just one of these areas, the expansion won’t be sustainable. To sell more lemonade, you need to pot more resources in additional booths, lemons, cups and workers. That’s important, because to sell more products or services, a company needs to expand its infrastructure, resources and labor force, and they have to keep pace with each other for the growth to be sustainable.įor instance, imagine you’re a kid and you have a lemonade stand, and you want to expand your business. Each department needs to expand relatively to each other. First, it means growing a company in a way that keeps all of its parts proportional to each other as it develops. “Scaling,” means “scaling up.” In business world, that means two things.

For example, if a company suddenly floods the airwaves with a full-throttle advertising campaign, it would be a “marketing blitz.” In modern English, it’s used to be an informal way to describe what happens when an organization tries to achieve something at lightning speed.

“Blitzscaling” is a recently used word, so if you don’t know the meaning of it, you could be in a corporate company! The simplest way to explain “blitzscaling” is to take the two different terms of it: “blitz” and “scaling.” Blitzscaling is a term of very fast sustainable business growth that lets companies quickly have huge user base and infrastructure. What are the key points of this huge growth? One of the main ones can be summed up in a single word: blitzscaling. Amazon, Facebook, Google, YouTube, Instagram, Twitter, Uber, Snapchat, PayPal, LinkedIn, eBay – the list goes on and on. Many tech companies have grown from scrappy start-ups to corporate giants in just a few years. The 150 most valuable tech companies in Silicon Valley alone are valued at an astounding $3.5 trillion. It is time for the tech companies in Silicon Valley. The top list changed by Apple, Google, Microsoft, Amazon and Facebook. In 1996, most valuable companies were in the world: General Electric, Royal Dutch Shell, the Coca-Cola Company, ExxonMobil and a Japanese telecommunications company named Nippon Telegraph and Telephone.Īfter 20 years, none of those companies is in the top five anymore.

Blitz scaling book